entelar rebrand
From Telegistics to Entelar
In 2021, I had the pleasure of working with the fantastic team at Spark subsidiary Telegistics, as they embarked on a full rebrand to their new persona - as Entelar.
As contract Marketing Manager, I oversaw every aspect of the transformation. This included developing the new brand visual identity, and implementing it across all touchpoints—from signage, vehicle livery, and merchandise to advertising, digital channels, and the website. I managed the roll-out to ensure consistency, impact, and alignment with Entelar’s refreshed positioning, coordinating with internal teams, designers, and suppliers to bring the new brand to life across every customer and stakeholder interaction.
I also wrote and created external communications - PR release, printed launch material, and social media posts.
As so often happens in big corporate, the Entelar brand was subsequently itself overtaken by another restructure, and Entelar Group was born.
