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Entelar Relaunch
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  • Home
  • Entelar Relaunch
  • Arvida Campaign
  • Uptown Magazine
  • Metlifecare
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  • Entelar Relaunch
  • Arvida Campaign
  • Uptown Magazine
  • Metlifecare
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want senior marketing at a fractional cost?

want senior marketing at a fractional cost?want senior marketing at a fractional cost?want senior marketing at a fractional cost?
Get Started Today!

Vanya Piacun - marketer, writer, cat-herder

Vanya Piacun with cat she is herding for marketing purposes

  Marketing, advertising and communications are a lot like herding cats - there are ideas, people, deadlines, and projects all moving in different directions. My job is to bring them together, keep them on track, and make sure they’re all moving toward the same goal. 


As a freelance or fractional marketer, I provide senior-level marketing expertise without the full-time commitment. I plug into your business where it’s needed - strategy, execution, or hands-on projects - bringing structure, clarity, and momentum to keep things moving. Whether you need posters produced, social media posts written, through to a full strategic and implementation plan, I can help.

 

 From brand refreshes to product launches, messy projects to day-to-day marketing and advertising, I’ll roll up my sleeves, get involved, and make sure all the cats are herded - responsibly, efficiently, and with results. 





Working remotely, working fractionally

Fractional marketing is essentially part-time or project-based marketing support from a senior professional - who's been around the block a few times - without hiring someone full-time. You get access to strategic expertise, practical execution, and leadership only when you need it, whether that’s a few hours a week, or for a specific project. The benefit? You get experienced marketing capability and flexible commitment, scaled to your business and your budget.  

What I actually do

Cat puns aside, I offer a full range of marketing services, and I’m happy to get stuck into the detail. After 35 years across advertising, branding, marketing and communications in both major agencies and corporates I’ve pretty much done it all. That includes:


  • Marketing and brand strategy, planning and oversight
     
  • Brand development, refreshes and rebrands
     
  • Project and campaign management, from brief to delivery
     
  • Copywriting, editing, proofreading and sub-editing
     
  • Content creation across digital, print and internal communications
     
  • Website management, content updates and development support
     
  • EDM and CRM planning, writing and execution
     
  • Social media planning and coordination
     
  • Production management across print, digital, video, TV, radio, outdoor, events and experiential
     
  • Selecting, briefing and managing designers, agencies, developers and other suppliers
     
  • Managing budgets, timelines and approvals with full visibility at every stage
     

If it sits somewhere between strategy and execution and needs someone to actually make it happen, that’s usually where I work.


fractional, freelance, marketing cut to fit

  

Marketing is rarely one neat, linear job. It’s usually a mix of ideas, people, suppliers, deadlines, budgets, and half-finished to-do lists. That’s where I come in as a fractional marketer - hands-on, practical, and across the detail.

I work with businesses of all sizes, anyone who needs an experienced marketer to make things happen, not just talk about them.

Whether it’s a one-off job, a defined project, or ongoing support, I offer a full range of marketing services, flexed to suit the size, scope, and complexity of what you need.

 

Smaller jobs - just one or two strays

  Small but important jobs that still need doing properlyThis could include anything from copywriting and light design coordination through to print production, website updates and supplier management.Sometimes you just need someone reliable to pull a few things together.This might be a one-off task or a short burst of help over a few hours or days. I can step in as the calm, capable glue that makes sure nothing falls through the cracks. Typical work at this level includes:


  • One-off brochures, flyers, posters or signage (from idea to finished product)
  • Managing small production jobs end to end
  • Liaising with designers, printers, signwriters and installers
  • Writing or refining copy
  • Proofreading and quality control
  • Website updates and light management

Ideal for small businesses who want things done properly, without having to manage multiple suppliers themselves. 

Medium size - a bigger herd

 Projects, campaigns, or multiple moving parts

This level often spans strategy, project management, campaign delivery, website content, EDMs and ongoing coordination across suppliers and channels.

I can manage entire projects or support you across several initiatives.

This could be a defined project with a start and finish, or ongoing support for a few hours a week or more over several months.

This level of support often includes:


  • Project management from brief to delivery
  • Marketing strategy and planning
  • Coordinating designers, agencies, developers and suppliers
  • Managing budgets, timelines and approvals
  • Campaign development and rollout
  • Website management and content updates
  • Print production and implementation

You get experienced oversight, fewer headaches, and someone who knows how to keep momentum going.

Larger, longer projects - the full caterwaul

 Ongoing or senior-level marketing support

This typically covers the full marketing mix, from strategy and planning through to hands-on execution, reporting and continuous improvement.

If you need someone to handle your marketing more holistically, either temporarily or long-term, I can act as your outsourced marketing lead.

This is suited to businesses that need strategic thinking and hands-on delivery, without hiring a full-time employee. At this level, I can cover:


  • Marketing and brand strategy
  • Campaign planning and execution
  • Copywriting and content development
  • Website oversight and development support
  • EDM and CRM management
  • Social media planning and coordination
  • Presentation and proposal development
  • Managing agencies, suppliers and stakeholders

In short: a strategist, writer, implementer, organiser and fixer, all in one.

my work

Product Launch

Rebrand and Relaunch

Rebrand and Relaunch

RePlay Returnables New Product launch 2025

Rebrand and Relaunch

Rebrand and Relaunch

Rebrand and Relaunch

Telegistics Rebrand to Entelar 2022

Campaign Management

Rebrand and Relaunch

Writing and Subediting

National Party of NZ Election Campaign 2023

Writing and Subediting

Writing and Subediting

Writing and Subediting

Uptown Magazine 2025

Campaign Launch

Writing and Subediting

Brand Management

Arvida Campaign 2024

Brand Management

Writing and Subediting

Brand Management

Metlifecare 

Not for Profit, Membership

Not for Profit, Membership

Not for Profit, Membership

Dalmatian Cultural Society

My Blog

Contact me

Let’s talk. Whether you’ve got a project in mind, need some help with small stuff, or just want to grab a coffee and chat possibilities, I’d love to hear from you. Cat treats optional.

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Vanya Piacun

Phone: +64 21 490815

Website: vanyaherdscats.co.nz 

Email: vanya@vanyaherdscats.co.nz


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09:00 am – 05:00 pm

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