NATIONAL PARTY 2023 ELECTION CAMPAIGN
Getting New Zealand back on track
We don't often get to do a service to our nation. But in 2023, I answered a call - THE call - from one Sue Worthington, one of the nicest, most earnest and convincing people in advertising.
New Zealand Inc was in dire straights and had a government who had to go. As she had many times before, Sue had been called on to head the National Party's 2023 Election campaign.
Sue is a creative and strategic genius, but needed an offsider. Someone to support her in everything from strategic direction to meeting reports, to creative execution, right down to proofreading billboards at 2.30am.
Sue called me, and along with visual wizard Glenn Jameson, we delivered - Sue in Wanaka, Glenn in Saskatchewan, me in Auckland - and, of course, our client in Wellington.
It kept me home from travelling to Dalmatia that year, but I think New Zealand appreciated it.
Here's the full story:
https://www.bigonwriting.com/project/the-national-party
