replay returnables

In early 2025, I was approached by a good friend and colleague, now working as a fractional marketer for plastics manufacturer Bonson Industries Ltd, to help lead the launch of a new returnable container system called RePlay Returnables. To stay ahead of societal trends, Bonson needed someone embedded within the organisation to manage all facets of the project. 

As Project Manager, I worked alongside the team to select the New Zealand–based technology partner, manage legal and contractual documentation, develop the RePlay brand, brief and produce advertising and marketing materials including video assets, website and social media, and oversee point-of-sale development and store liaison. 

RePlay launched as a trial in September/October across two New World stores: Birkenhead in Auckland and Metro Willis Street in Wellington. The trial is ongoing.

https://www.youtube.com/watch?v=rUXT-FLO2ME

https://www.youtube.com/watch?v=g9MZF7zeHnE